Lather Rinse Repeat : Why I Double Cleanse

Hands up who thought Lather Rinse Repeat was a beauty myth made up by marketers to sell more shampoo and cleansers?

Well, I always thought it was too, until I started questioning why my hair was so much nicer after it had been washed at the hairdressers.  I was buying their fabulous products.  Perhaps I wasn’t using them correctly?  The trick, as it turned out, was Lather Rinse Repeat.

Lather Rinse Repeat | why I double cleanse

Yup.  Not a myth.  I promise.  It makes sense if you think about it, and the proof is in my hair which is in much better condition and requires much less product to get it looking in tip top condition.

OK, here’s the theory.  The first wash removes the dirt from your hair.  The environmental dirt we’ve picked up from our day, plus all the stuff we put in our clean hair to make it dirty enough to work with.  Ironic, isn’t it.

The second wash – and this is what gave me my aha! moment – actually treats your hair.  You know how we get seduced by shampoos that promise, say, to add moisture to curls, or body to fine hair? The second wash is how that actually works, once the dirt has been removed by the first wash.

I always thought it was conditioner that did the trick and it turns out I was wrong about that too.  Conditioner is to seal your cuticles once you’ve treated your hair with the shampoo.  There’s really no benefit to leaving it in for ages either.  Yes, there are conditioners that work better when they’re left in your hair, but they’re not strictly “conditioner”.  They’re more of a treatment product.  Who knew?

There are loads of different products out there, and you might be lucky enough to have the sort of fabulous hair that supermarket shampoo works on.  I have fine hair, but shedloads of it, with a curl.  The wrong shampoo is just, well, wrong.  I spend a bit more money on my salon products, but I think it is definitely worth the extra spend.  They just last and last because such a tiny amount is all you need.  For me and my hair, cheap products are false economy.


I absolutely love and adore Original Mineral products.  I’ve been using them for years, but it wasn’t until I learnt how to use them properly last year that I truly appreciated their brilliance.  They’re also known as O&M and you can buy online at Adore Beauty^.  I get mine from Stevie English Salon.

I wash my hair every two-three days, dependent on the weather, how much I’ve exercised and if we’ve slept in.  I start with O&M Original Detox Shampoo^.  Because I use a variety of products, as most girls with curls have to, this really strips all the dirt out of my hair without stripping my natural oils.  Next, I wash with Hydrate & Conquer Shampoo^, followed by Hydrate & Conquer Conditioner^.  Once a week, I use Seven Day Miracle Moisture Masque^ as a treatment.

The O&M products I use for my curls are Style Guru Styling Creme^, when it is towel-dried.  When it is dry (mostly air-dried lately whilst I’ve been in holiday mode), I add a few drops of Frizzy Logic^, the most amazing Shine Serum I have ever used.  This stuff has changed my life.  Yes, I am a drama queen, but it really has made me love my curls.  One of the main ingredients is argan oil, and it totally kicks the butt of MorroccanOil, of which I was a former devotee back in my daily straightening days.

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In order to fight humidity and frizz, I finish with a quick couple of sprays of Original Queenie Firm Hold Hair Spray^, the totally brushable best ever hair spray I’ve ever used.  I’ve only recently discovered the magical powers of hairspray when it comes to humidity frizz fighting.  Who knew?

See why I need a detox before my hydrating shampoo can work its magic?!  Lather Rinse Repeat, baby!

As for my skin, I also double cleanse every night.  It is the same theory – the first cleanse is to remove the day’s dirt and makeup, and the second is to clean the skin.  I used to use an oil-based cleanser to remove makeup, which I removed with cellulose sponges, followed by a creme cleanser, which I removed with a muslin cloth.

However, now that I am the proud owner of a Clarisonic Mia^ (don’t you love Xmas presents!  The Welshman is such a good boy!), I’ve changed my routine somewhat.  Because I get such a deep cleanse with the Clarisonic, I now use a Wotnot facial wipe* (have you tried these?  Oh my gods – please do!) to remove the majority of my eye makeup, followed by Ren No 1 Purity Cleansing Balm from Mecca Cosmetica, which I massage over my skin, then add a little water to emulsify before using my Clarisonic.  I finish with a muslin cloth to remove the remnants.

It sounds awfully complicated but it takes only a few minutes and leaves my skin completely clean, which means the treatment products I whack on before bedtime now that I’m fast approaching my Big Four Oh My Gods work better, as they will be better absorbed onto my lovely clean skin.

Are you a convert to the Lather Rinse Repeat regime?  What are your favourite haircare and skincare products?  Do tell!

* An acquaintance of mine owns Wotnot and I was given a packet of Wotnot facial wipes to try.  At the time, she didn’t know about Kimba Likes.  I have since repurchased this fabulous product several times and heartily recommend them.

Kimba Likes // a style blog with a fun family twist! @kimbalikes

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^ affiliate links | if you click to shop, I will earn a small commission but it won’t cost you any more.  That’s what I call a win win!

* I received Wotnot Facial Cleansing Wipes for editorial consideration. I love ’em!


  • […] cleansing tip.  Do make sure you double cleanse at night – the first to remove your makeup and the second to cleanse your skin.  Don’t […]ReplyCancel

  • Curly Hair Tips and Tricks - Kimba Likes - 17 February 2015 - 5.24 am

    […] Start by washing your hair in a way to combat the frizz.  Curls need moisture.  Curls also need not to be weighed down.  Unfortunately, from vast trial and error experience, many curly hair products struggle with this concept.  I have the perfect solution which works beautifully for my hair.  I wash every 4-5 days with a clarifying or detoxing shampoo, followed by a moisture boosting shampoo.  Click here to read my tips on why we should wash our hair twice. […]ReplyCancel

  • Redhead | Kimba Likes - 24 October 2013 - 5.48 am

    […] keep my colour fresh and pretty, I’m washing only twice a week, and using a personalised Original Mineral Seven Day Miracle Masque as my conditioner.  It’s been topped up with my copper hair colour – such a good […]ReplyCancel

  • Grace Titioka - 29 January 2013 - 6.59 am

    I love O&M. Along with their shampoo and conditioner, I also use their protein treatment. Smells like bananas…yum!ReplyCancel

  • Sophie Allen - 25 January 2013 - 6.07 pm

    Ok, I am trying this next wash! Thanks Kim!ReplyCancel

  • Sonia @ Shop Me Chic - 24 January 2013 - 8.30 pm

    I’m a little embarrassed to admit it takes a good 3 shampoos to really clean my hair! I just have so much hair, it takes more to get it clean. I totally agree with double cleansing too. Quite often I’ll use a makeup remover wipe to take off my makeup and then use cleanser to clean my face. I always feel better for it.ReplyCancel

    • Kim-Marie Williams - 25 January 2013 - 9.10 pm

      Oh, your hair is fabulous! I think three shampoos is not excessive for that amount of hair! Good girl on the double cleanse xReplyCancel

  • Rachel from Redcliffe Style - 24 January 2013 - 7.59 am

    I don’t but I will now. Wow, who knew? And my best friend is a hairdresser. I should really start listening to her more. Thanks for sharing. Rachel xxReplyCancel

  • Lisa @ mummy's undeserved bles - 24 January 2013 - 7.35 am

    I used to be a hairdresser so we always shampooed twice. I like to feel that the shampoo is foaming up on the scalp so all the oil and dirt is removed. My hair doesn’t feel clean unless shampoo twice. These products look great!ReplyCancel

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