Sun Smart Competition : Sun Savvy Chic


It’s coming up to summer soon.  Yes, really.  Even though in the southern states, we are oscillating wildly between summer warmth and winter cool, it is indeed springtime and that means cherry blossom and baby lambs and nesting birds.  It also means we’re hurtling very quickly towards summer.

Summer means barbecues and swimming and holidays and Xmas.  Picnics and beer gardens and beaches.  It also means the UV index is higher, and we run a higher risk of sunburn and UV exposure if we’re not careful.

Remember the Slip, Slop, Slap campaign which has been around since the 80s?  It’s been updated in the last few years to include Seek and Slide.

These are the Sun Smart guidelines:

  • Slop on 30+ broad spectrum sunscreen and reapply every two hours.
  • Slip on sun protective clothing, like the gorgeous Jason Grech dress exclusively designed for this campaign
  • Slap on a dramatic hat or slap open a parasol that shades your face.
  • Seek shade under a cool tree, umbrella or marquee, especially during the middle of the day when UV levels are most intense.
  • Slide on wrap around sunnies which meet Australian Standards.



You can download a Sun Smart app for your smartphone or tablet to help you stay sun smart in the summer heat.  I’ve been using mine for a year now, and it’s fab.  I’ve got one over there on my blog sidebar too.  Check it out!

As a very pale-skinned person who celebrates her skin’s natural beauty, even in summer, I know all about Slip, Slop, Slap, Seek and Slide.  It is practically my summer mantra.  I wrote about my summer secret last year for the annual Sun Smart marketing campaign.

Did you know that clothing is one of the most effective ways of preventing skin damage and therefore skin cancer?  Seriously.  Would I lie to you?  However, when we think of sun protective clothing, style and glamour are not the words that immediately spring to mind.  In an effort to shake up this mindset, Sun Smart worked with JASONGRECH, a Melbourne designer, to show that it is possible to be sun smart AND stylish.  The term Sun Savvy Chic was coined … and it’s a winner!

Some stylish ways that I choose to slip into something to protect me from the sun include:

  • Floaty maxi dresses
  • Scarves worn over the shoulders
  • Wide brimmed hats
  • Sleeved dresses
  • Silk tees
  • My beloved polarised Rayban Wayfarers
  • Cottons, silks, linens – breathable natural fabrics
Here are a few of my tropical climate holiday snaps. I’m sunscreened to the nth degree, wearing a shady hat and quality sunnies, and I’m happily ensconced in the shade. What you can’t see is the silk scarves and sarongs in my bag helping to protect me from the sun!




This year, Sun Smart have asked me to let you all know about the fabulous competition they are running.  It’s called Sun Savvy Chic, and it’s all about sharing your Sun Savvy Chic images with the chances of winning this fabulous JASONGRECH dress.




The competition is being launched soon.  Keep an eye out on the Sun Smart Facebook page for details.  All you have to do is email pictures of you dressing stylishly Sun Smart, you know, in the style now known as Sun Savvy Chic.  Weekly spot prizes will be awarded, but the main prize winner will be announced on Monday 13 November.

Guess what you may win!  Go on, guess!  Oh, all right then.  I’ll tell you.  It’s one of the beautiful JASONGRECH dresses. They come in standard sizes from 8 to 14 and are valued at $425.  25% of every dress purchased goes to Cancer Council Victoria’s research, prevention and support programs.

If you can’t wait, you can buy the dress yourself.   To purchase, call 03 9329 3559 or email

I look forward to seeing lots of gorgeous girls dressed in Sun Savvy Chic!  Good luck and stay sun smart!


Disclaimer: I was not remunerated in any way, shape or form for this post. I chose to blog for Sun Smart because it is one of the charities I have supported for many years.

Images courtesy of Sun Smart.




  • B - 10 October 2012 - 3.14 pm

    You are such a stylish chick… My hats consist of bucket hats and sensible squashable hats for playground duty… I think I need to get to CR and buy a FABULOUS hat for this summer… ReplyCancel

    • Kim-Marie Williams - 10 October 2012 - 7.59 pm

      Oh, thank you B! The green hat is paper and foldable, just a Jendi from a general store in Kangaroo Valley. Just as easy to wear as a bucket hat and squashable too! xReplyCancel

  • Kylie for Shabby Sisters - 10 October 2012 - 2.19 pm

    Gorgeous lady!

    After 36 years of loving the sun I am now all about sunscreen every day and ‘no hat no play’. Another reason to shop ~ to invest in some very stylish hats! Great blog! kxReplyCancel

    • Kim-Marie Williams - 10 October 2012 - 3.05 pm

      I’ve never been a fan of the sun – too much makes me dizzy! But I do love hats. CR do fab hats every summer. Let’s get the SMC girls onto it! ReplyCancel

  • Sonia // She's Sonic - 10 October 2012 - 9.12 am

    Oh snap Melinda, that’s exactly what I thought – that leopard print hat!! The dress is exquisite and what a wonderfully stylish (and smart) way to promote sun safe behaviour. ReplyCancel

    • Kim-Marie Williams - 10 October 2012 - 3.07 pm

      Fab dress isn’t it! The hat is Gorman from last year. It’s reversible In a grey, black and aqua animal print. My fave!ReplyCancel

  • Melinda @ Shop Me Chic - 10 October 2012 - 8.19 am


    A great cause. I love the look of that app, off to download that now. I’m rather sun-safe obsessed, I carry sun screen around in my bag! I love a nice glow in Summer but I am a fake baker 😉 xReplyCancel

    • Kim-Marie Williams - 10 October 2012 - 3.07 pm

      Great app Melinda. I had to double take about the hat because I thought it was Sonia! XReplyCancel

  • Rachel from Redcliffe Style - 10 October 2012 - 7.58 am

    Great cause and a gorgeous dress. Rachel xxReplyCancel

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